hmv l Xtra-vision UK

Xtra-vision is part of the hmv Group. Run and operated alongside hmv in Ireland, the UK and beyond. Originally launched in the UK back in 1979, a lot has changed over the years however Xtra-vision has maintained its place as one of Ireland’s top entertainment retailers.

Xtra-vision is a leading retailer of Movies, Games, Music, Electronics and more. The business has been refocused over recent years from being primarily a DVD rental operation to become a major entertainment retailer. It is a profitable and successful business, with over €100m in revenue reported in 2014.

The group boasts approx. 60% marketshare of the home entertainment market in Ireland (including online stores like Amazon); this is set to increase further, following the recently announced fulfilment partnership with Tesco Ireland.

Owned and backed by retail turnaround specialists Hilco Capital since 2013; hmv and Xtra-vision are two sides of the same operation, with over 100 stores, multiple entertainment websites and warehouse operations across both Ireland and the UK.

The Xtra-vision.co.uk website has grown massively since being relaunched in October 2014; with Irish consumers reacting well to its range of products and market leading deals. The business has grown rapidly from a standing start, with traffic up by over 1,000% compared to the old Xtra-vision website, and sales up by more than 600% year on year.