hmv l Xtra-vision UK

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hmv l Xtra-vision UK voucher code

hmv l Xtra-vision UK

Xtra-vision is part of the hmv Group. Run and operated alongside hmv in Ireland, the UK and beyond. Originally launched in the UK back in 1979, a lot has changed over the years however Xtra-vision has maintained its place as one of Ireland’s top entertainment retailers.

Xtra-vision is a leading retailer of Movies, Games, Music, Electronics and more. The business has been refocused over recent years from being primarily a DVD rental operation to become a major entertainment retailer. It is a profitable and successful business, with over €100m in revenue reported in 2014.

The group boasts approx. 60% marketshare of the home entertainment market in Ireland (including online stores like Amazon); this is set to increase further, following the recently announced fulfilment partnership with Tesco Ireland.

Owned and backed by retail turnaround specialists Hilco Capital since 2013; hmv and Xtra-vision are two sides of the same operation, with over 100 stores, multiple entertainment websites and warehouse operations across both Ireland and the UK.

The website has grown massively since being relaunched in October 2014; with Irish consumers reacting well to its range of products and market leading deals. The business has grown rapidly from a standing start, with traffic up by over 1,000% compared to the old Xtra-vision website, and sales up by more than 600% year on year.

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