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Your dog is one of a kind, so why feed them generic one-size-fits-all food? We believe that every dog will be at their happiest and healthiest when fed food that is tailored exactly to their individual needs. So we get to know your dog before we create their ideal blend.

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Each batch is freshly blended by hand from a range of high quality kibbles and then delivered to your door for free every month in the perfect quantity so that you never run out. We even provide a Perfect Portion Scoop ™ so that you always feed exactly the right amount. But you know your dog best and you’ll always be in control – you can pause, delay or cancel your deliveries at any time.

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50% Off Pet Food

We currently score a 9.7 out of 10 for exceptional customer service on TrustPilot.

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